With AI, adding scroll animations to a website with GSAP, Lenis or Motion has never been faster. Making those animations hold on every screen, however, still takes the same amount of work. On a client project, we started fixing a page device by device before approaching the problem differently. This article describes what happened, the method we drew from it, and the open-source skill that makes it reusable.
Articles everywhere claim that design drives sales, often citing unverifiable figures that have circulated without a source for years. Here is what three credible studies actually show about the impact of design on a website's sales and credibility, without overstating it.
